Social Media Marketing

SOCIAL MEDIA MARKETING (SMM)

Social Media Marketer in Malappuram, the use of social media platforms to reach an audience, raise awareness of the brand, provide traffic to a website, or generate leads and sales. Social media marketing is not simply creating content and putting it out on social media marketing. Every social media marketing platform has its own set of content types - post, story, video, reel, etc. - and it is critical that you select the specific content type for the platform you are using. Engagement is another major component of Social media marketing. Engaging with your community, through comments, direct messages, and community responses, builds trust and allows for interactions. Another component of Social media marketing can include one or more paid ad components that allow brands to reach larger or targeted audiences with specific messaging. Brands can establish connections with users via profiles through social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok, and build relationships as well as a public online presence. When done right, Social media marketing can positively influence measurable business results, and in general tends to be more effective when brands hit on creativity, consistency, data-informed action, and adjust action accordingly to achieve intentions for achievable outcomes.

Keyword Research and Analysis

Keyword research and analysis are critical steps in search engine optimization (SEO) and search engine marketing, in the overall picture of a digital marketer. Keyword analysis understands the words and phrases that people want to use when they enter information into search engine optimization (Google, Bing, etc.) to search engine marketing for a product, service, or information. Instead of blind guessing, social media marketers factor in search volume, competition, and user intent in the analysis process to understand which keywords are the best fit for your business goals. Once you have identified the informative keywords that will have the greatest business impact, you will use that information in writing content for your website, blogs, meta tags, and even paid advertisements. These keywords you found will help give your content a better chance of ranking on search engine marketing results, especially Google. Paying attention to keyword research will parallel your content and allow you to connect with the right audience. Keyword research will increase organic traffic and overall digital marketing performance.

Pay-Per-Click (PPC) Advertising

Pay-per-click (PPC) advertising is a digital marketing method in which an advertiser pays a fee each time their ad is clicked. It is essentially a way of buying visits to your site, instead of earning those visits through organic search, such as with SEO. PPC ads are shown on multiple platforms, including Google, Bing, Facebook, and Instagram. Ads are targeted to users based on such factors as keywords, demographics, physical location, and online habits. Search engine advertising is the most popular type of PPC; it is a method in which advertisers bid on specific search terms to have their ads displayed on search engine results pages (SERP). The higher the bid (and quality of the ad), the higher the ad will appear on the page. PPC offers business many advantages over organic methods. PPC advertising can provide businesses with immediate results, precise targeting, and measurable results—making it easy for businesses to track ROI. When combined with solid keyword research, good ad copywriting, and proper budget management, PPC can be an effective way to gain traffic, leads, and conversions.

Content Generation and Curation

At my private digital marketing practice, I do social media marketing. I assist clients with their online expansion using generated and curated content strategies. These strategies are crucial in developing an online presence and interacting with your target audience. Content generation is the process of creating and publishing original, value-driven, and relevant content, such as blog posts, videos, infographics, social media updates, etc., that conveys to your audience the voice of your brand and develops your business objectives. Value-driven content helps to develop credibility, and if done right, fosters valuable engagement. On the other hand, content curation is the process of finding great content from trusted sources in your industry and sharing it with your audience. I ensure any curated content provided to my audience is consistent, relevant, and valuable. Even if it is not my content, I want to ensure it aligns with your brand and improves the readers experience for them. When combined, content generation and curation is a tremendous tool you can use to keep your business visible, continue to improve authority in your niche and keep meaningful ongoing engagement with thoughtful value-oriented communication.

Analytics and Reporting

Analytics and Reporting, like I said, are absolutely at the core of my agenda at my agency and I will ensure that all marketing activity that goes out of my office is measurable and allows you to make informed decisions based on data. I am here to make your digital ad copy and your formatting better, plus, I will always monitor Google Analytics, Google Search Console and social media engagement tools to measure your Key Performance Indicators (KPIs) like traffic to your website, how users journey through your site or our ads, engaging with your ads, return on investment (ROI), and return on ad spend (ROAS). I will use this information to analyze what is working and then what we can make more better! I'm documenting measurable insights, keeping track of what the actions we have taken can lead to and where your ads are positioned, but honestly! this is not just money gone on advertising, I track performance. I summarize and report on your site's KPIs so you can feel comfortable in basing an informed and high-value decision to generate momentum on your next exciting marketing impact. If we ensure that we routinely assess performance and scout your KPI receipts succinctly, transparently and visibly, we can continue to align marketing theory with your business strategy and priorities!

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