Search Engine Marketing

Search Engine Marketing

I am a freelance digital marketing consultant who specializes in search engine marketing (SEM). I help to grow your business through paid advertising campaigns targeted at a small portion of the web, like Google Ads, YouTube, and Bing Ads. I conduct extensive keyword research to find your highest converting search terms. From there, I write ad copy designed to convert. I search engine marketing optimize the click performance of your campaigns, manage the entire paid search engine marketing process from beginning to end. My mission is simple: Marketing search engine marketing gets you results - more leads, more sales, and a better return on investment (ROI). With Search engine marketing, I can get valuable, high-quality traffic to your online presence- quickly.

Development of Social Media Strategies

Social media strategy is a thoughtful planning process that involves executing a systematic and strategic approach. Social media strategies provide the opportunity for engagement, visibility, and connection with your target audience. A solid strategy starts with identifying objectives that can be measured. For example: increasing brand awareness, gaining website traffic, increasing consumer engagement, or combining objectives. After you have identified objectives, identify the intended audience using the social media channels where your audience is most engaged. Then, create content that is specific to your audience's needs and interests. Next, develop a content calendar. A content calendar allows for consistency and keeps your brand message aligned across multiple social media strategies platforms. You will also want to decide on the metrics specific to your goals, including reach, click-through rates, or levels of engagement; once you launch your campaign, track your progress, and adjust your strategy based on data and analytics. An effective social media strategy provides your brand with a purposeful presence in the public space, while continually working toward your organization's mission and long-term vision.

Content Generation and Curation

As you can imagine, content creation and content curation are both aspects of almost any effective digital marketing strategy. Content creation is telling your stories in original forms that are compelling and informative. Content creation could be blogs, videos, infographics, and social media posts that answer audience questions (and appeal) while engaging an audience. Content curation is searching for, sifting through, and sharing only the best content from credible sources that relate authentically to your brand and add value to your audience. Both forms of activities will assist you in bringing more consistency to your online presence. Content creation increases audience engagement, and especially grows your brand as a recognized authority and trusted source in your industry.

Paid Social Advertising

Paid social advertising is the paying for ad campaigns to run on social media platforms (like Facebook, LinkedIn, Twitter, TikTok, Instagram) to present content, product or services to a targeted audience. Unlike organic reach, paid ads gives the business the ability to really define who gets to see their content, by defining demographics, interests, behavior and location. Paid advertising can be deployed in many formats (example: image posts, videos, carousels, stories), and optimised for different goals (e.g. website clicks, conversions, app installs, brand awareness, etc). In general, paid social advertising is an effective way to maximize reach, paid social advertising fast-track results and demonstrate a measurable return on investment when paired with meaningful creative and smarter data targeting.

Analytics and Reporting

Evaluating and Reporting practices are essential for assessing the impact of social media strategies and digital campaigns. Analytics include gathering and assessing information on the audience’s interactions with the content, which includes engagement, performance, participation levels, reach, clicks, conversions, and more across different platforms. Reporting summarizes metrics into actionable insights and many times utilizes dashboards or visual reports. From social media insights, marketers enhance their understanding of the existing strategies, identify necessary changes, and plan social media activities for future execution. Regular reporting alongside analytics strengthens the alignment between social media efforts, business objectives, and ongoing enhancements

Why Choose Me?

I am Muhammed Sinan, a Freelance Digital Marketer with experience executing successful, result-driven Search engine marketing campaigns. My focus is ROI, not on clicks, which means every ad I create is designed to result in conversion. I will get your business to grow faster and smarter with a hand-on approach, while knowing what I know about Google Ads.